Insurance Leads: 3 Common Mistakes Agents Make

Everybody wants new insurance leads, but not everyone knows how to generate them. The three most common mistakes we see when agents are trying to generate their own insurance leads: Poor targeting Weak response offer A hook without a worm?No automated follow-up Let’s look at each of these. Poor targeting — The first step to […]

Insurance Leads via Look-alikes

Insurance leads come easier via Look-alikes and customer personas. The first of the five steps to generating your own exclusive insurance leads online is creating a solid customer persona. What is a customer persona? “A semi-fictional amalgamation of the various characteristics, needs, wants, worries and aspirations of a target group.”  Customer personas matter because they are […]

The Power of Generating Your Own Insurance Leads Online

Are you buying Internet leads? You’ve heard the saying, “If you give a man a fish he eats for a day. If you teach a man to fish he eats for a lifetime.” Insurance agents who buy shared Internet leads are, at best, only eating for the day. Insurance agents who know how to properly leverage […]